Rise & Scope of OTA in Nepal

OTA in Nepal is still a very new concept and many of us might not know about it. First and foremost OTA refers to Online Travel Agency.  OTA is a big industry in the developed countries and emerging markets. However in Nepal OTA has not been so much talked and followed online service. So what do you think OTA is? OTA is a website or application based travel agency that links customers to...

Hospitality Digital Marketing in Nepal

Nepalese people nowadays are using more digital channels than traditional channels for researching their traveling destinations and for booking a hotel and getting tickets for airways. There has been use of google to search as well as people tend to search the facebook and instagram pages to gather the needed information in less time and with less effort.  This gives rise to a new way of...

Digital Marketing and Multichannel in Hospitality

The use of the Internet and other digital media and technology to support ‘modern marketing’ has immensely helped the hospitality sector. This is the new way or new wave in the marketing which has helped hotels and alike companies that fall within the hospitality industry. Traditionally it was difficult to track the process flow as the data in traditional marketing was not accurate and...

Are Nepali people hospitable?

With pleasing natural beauty, multiple religious groups living in harmony and peace, multidimensional historical background, Nepal is a touristic country as it opens to foreign world. It is widely considered as the most beautiful country. It is the go-to destination for high altitude trekking, cultural heritage, natural tourism and such on. So, with all these reasons guests visit this country in...

Hospitality Industry in Nepal

Nepal is the land of welcoming people. The smile with generosity, the affection shared with guests and caring with pure heart is unmatched with anyone from other places. ‘Atithi Devo Bhava’, guests are treated as God, is a line practiced since very long and is intact in the mind of people.   It is enriched with natural beauty that ranges from ever tranquil places to rugged high...

What is hospitality and how is it different from Service?

Service and hospitality are terms coined and sometimes interchangeably used in the same domain. It is quite common that we often use the service for hospitality. There are marketing books and studies in which hospitality is commonly said as ‘superior service’ even in the Marketing Management book by Philip Kotler. So can we say superior service as hospitable or hospitality? Coming to this...