OTA in Nepal is still a very new concept and many of us might not know about it. First and foremost OTA refers to Online Travel Agency.
OTA is a big industry in the developed countries and emerging markets. However in Nepal OTA has not been so much talked and followed online service.
So what do you think OTA is?
OTA is a website or application based travel agency that links customers to hotel, flight, bus & car hire, and more like this. Internationally the most cited OTA’s are Expedia, Booking.com and Travelocity.
OTAs are popular and have their own competitive advantage. The few examples that OTAs are famous for are: Booking.com for Best Overall, Skyscanner for Best Budget, Expedia for Best Package Deals, TripAdvisor for Best for Reviews, Agoda for Best in Asia, Kiwi.com for Most Innovative and Lastminute.com for Best in Europe.
In Nepali OTA scene few companies are emerging which have started its operation by providing cheap flight tickets, connecting consumers to hotels, making packages that even include chopper rides and more as such.
It is noticed on the internet that many luxurious hotels and resorts of Kathmandu, Pokhara and Sauraha have their presence in OTAs like Trivago. This can be taken as a reference or base standard that in order to promote their property hotels are on international digital platforms. Nepal is a touristic country and there are many properties that serve international tourists. So, there will be many OTAs coming in Nepali Hospitality Digital domain.