Rise & Scope of OTA in Nepal

OTA in Nepal is still a very new concept and many of us might not know about it. First and foremost OTA refers to Online Travel Agency.  OTA is a big industry in the developed countries and emerging markets. However in Nepal OTA has not been so much talked and followed online service. So what do you think OTA is? OTA is a website or application based travel agency that links customers to...

Digital Marketing and Multichannel in Hospitality

The use of the Internet and other digital media and technology to support ‘modern marketing’ has immensely helped the hospitality sector. This is the new way or new wave in the marketing which has helped hotels and alike companies that fall within the hospitality industry. Traditionally it was difficult to track the process flow as the data in traditional marketing was not accurate and...